Weekly Trends - Revenue & Spend by Sector


Monday, May 4, 2020

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Line chart with 2 lines
E-Commerce advertising spend remains slightly above pre-COVID levels
while revenue has dramatically spiked upwards in recent weeks.
With stay-at-home orders starting to be lifted, it will be interesting to see what happens to revenue.
It is clear that the Food/Drink subscription category has seen some wild volatility in recent weeks.
Both ad spend and revenue are still well above pre-crisis levels but down off their peaks.
Services and Travel advertisers have cut spend in line with the understandable, but significant decline in revenue.


Updates from previous weeks



What the numbers mean


How we calculated the data

The graphs above display the mean standardized revenue of companies by industry. Revenues were first standardized for every company in our sample based on the January 15 to February 25 time period, then averaged at an industry-level.

Technical details

Standardized data greatly simplifies comparisons between vastly different companies and industries by showing how they are currently performing compared to their usual baseline.

This procedure takes into account both the variable’s usual mean and standard deviation. As a result, a value of 0 indicates that the current data point is equal to its historical mean, and a value of 1 that the data point is one standard deviation above the mean.

This allows us to easily see whether the current changes in revenues across an industry are within their usual bounds. In particular, the mean daily revenues displayed on the graphs can be expected to fall in the [-1, 1] range 68% of the time and in the [-1.96, 1.96] range 95% of the time. A value which falls outside the latter [-1.96, 1.96] limits can be considered a statistically significant departure from an industry’s pre-Covid-19 performance.



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