---
title: [On-Demand Webinar] Solving the Problem of Unattributed Conversions With Attribution & Post-Purchase Surveys
description: In this webinar, Rockerbox Co-founder & CEO Ron Jacobson and Fairing CEO Matt Bahr discuss why dark traffic happens and how to combat it.
---

[Blog for Marketing Attribution | Rockerbox ](https://www.rockerbox.com/blog)

# [[On-Demand Webinar] Solving the Problem of Unattributed Conversions With Attribution & Post-Purchase Surveys](https://www.rockerbox.com/blog/webinar-solving-the-problem-of-unattributed-conversions-with-attribution-post-purchase-surveys)

 Written by [Maggie Tharp](https://www.rockerbox.com/blog/author/maggie-tharp) | Nov 17, 2022 9:11:01 PM

Finding out exactly what drives purchases can feel daunting at times, and unknown traffic can add to the confusion.

In a webinar on Wednesday, November 16, at 11 a.m. Rockerbox Co-founder & CEO Ron Jacobson discussed why dark traffic happens and ways that the combination of an attribution platform and post-purchase surveys can shed light on the complex issue alongside Fairing (formerly EnquireLabs) CEO Matt Bahr.

Watch the recording to learn:

- What is direct/dark/unknown traffic and what are the reasons it appears?
- Why is it a problem for brands?
- What are the different roles that attribution and post-purchase survey platforms play in demystifying it and why is it important to supplement attribution data with customer-level data?
- And more

[View full post](https://www.rockerbox.com/blog/webinar-solving-the-problem-of-unattributed-conversions-with-attribution-post-purchase-surveys)

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