Attribution University

Need education around marketing attribution? We have you covered.

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18 Dec 2018
Types of Models | 5 min read

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...

12 Dec 2018
Types of Models | 3 min read

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...