Attribution University

Learn all things marketing attribution.

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15 Aug 2019
Offline Attribution | 2 min read

TV and Radio Attribution - How Does it Work?

If you’ve considered running TV or radio ads, then you've questioned h...

04 Apr 2019
Offline Attribution | 4 min read

How Winning D2C Brands Send Direct Mail

If you asked me a year ago what I thought about direct mail, I would h...

12 Mar 2019
Offline Attribution | 3 min read

Pushing the Envelope: How Direct Mail Attribution Works

Now that we’ve covered how to attribute TV and radio ads, we’ll cover ...

30 Oct 2018
Offline Attribution | 2 min read

How Does Podcast Attribution Work?

These days, you’re probably hearing a lot about podcasts. My morning s...