Attribution University

Need education around marketing attribution? We have you covered.

10 Dec 2018

When Are You Ready for Multi-Touch Attribution?

You’ve likely been using Google Analytics for a while now. It’s invalu...

29 Nov 2018

You’ve Calculated your CPAs, Now What?

By now, you understand that your attribution model determines your CPA...

16 Nov 2018

How to Calculate CPA Using Different Attribution Models

In its most basic form, calculating cost per acquisition is: amount sp...

05 Nov 2018

Post-Click versus Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...

23 Oct 2018

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

03 Oct 2018

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...

19 Sep 2018

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...