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20 Dec 2019
Marketing Attribution | 5 min read

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...

30 Nov 2019
Marketing Attribution | 3 min read

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...

01 Sep 2019
Marketing Attribution | 3 min read

Understanding Post-Click vs. Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...

30 Aug 2019

[Video] Why Are Reported Conversion Counts Greater Than Actual Conversion Counts?

Many customers come to us with questions about conversion counts.  Whe...

09 Aug 2019
Marketing Attribution | 2 min read

[Video] Best Attribution Practices for In-House Marketers

Rockerbox recently sponsored Grow Commerce New York: a full day connec...

26 Jun 2019
Marketing Attribution | 2 min read

When Are You Ready for Multi-Touch Attribution?

You’ve likely been using Google Analytics for a while now. It’s invalu...

11 Dec 2018
Marketing Attribution | 2 min read

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

22 Nov 2018
Marketing Attribution | 3 min read

How to Calculate CPA Using Different Attribution Models

In its most basic form, calculating cost per acquisition is: amount sp...

21 Nov 2018
Marketing Attribution | 2 min read

CPA vs. ROAS: When to Use Which

By now, you understand that your attribution model determines your CPA...