Attribution University

Need education around marketing attribution? We have you covered.

22 Nov 2018
KPIs | 3 min read

How to Calculate CPA Using Different Attribution Models

In its most basic form, calculating cost per acquisition is: amount sp...

21 Nov 2018
KPIs | 2 min read

You’ve Calculated your CPAs, Now What?

By now, you understand that your attribution model determines your CPA...