Attribution University

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Conversion Tracking

Why Your Conversion Counts Don’t Match (And Why They Never Will)

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Must Reads

Single-Touch vs. Multi-Touch Marketing Attribution Dec 18, 2018
Rule-Based vs. Machine Learning Attribution Models Dec 12, 2018
Understanding Post-Click vs. Post-View Conversions Nov 29, 2018
Why Your Conversion Counts Don’t Match (And Why They Never Will) Dec 11, 2018
How to Calculate CPA Using Different Attribution Models Nov 22, 2018
Curriculum | Enroll | Must Reads
11 Dec 2018
Conversion Tracking | 2 min read

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

By Michelle Spagnoli
29 Nov 2018
Conversion Tracking | 3 min read

Understanding Post-Click vs. Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...

By Michelle Spagnoli
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