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Conversion Tracking

Why Your Conversion Counts Don’t Match (And Why They Never Will)

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Single-Touch vs. Multi-Touch Marketing Attribution Dec 18, 2018
Rule-Based vs. Machine Learning Attribution Models Dec 12, 2018
Why Your Conversion Counts Don’t Match (And Why They Never Will) Dec 11, 2018
When Are You Ready for Multi-Touch Attribution? Oct 31, 2018
Categories | Subscribe | Popular
11 Dec 2018
Conversion Tracking | 2 min read

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

By Michelle Spagnoli
29 Nov 2018
Conversion Tracking | 3 min read

Understanding Post-Click vs. Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...

By Michelle Spagnoli
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