Attribution University

Learn all things marketing attribution.

01 Sep 2019
Conversion Tracking | 3 min read

Understanding Post-Click vs. Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...

30 Aug 2019

[Video] Why Are Reported Conversion Counts Greater Than Actual Conversion Counts?

Many customers come to us with questions about conversion counts.  Whe...

11 Dec 2018
Conversion Tracking | 2 min read

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...