Attribution University

Need education around marketing attribution? We have you covered.

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11 Dec 2018
Conversion Tracking | 2 min read

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

29 Nov 2018
Conversion Tracking | 3 min read

Understanding Post-Click vs. Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...