Attribution University

Learn all things marketing attribution.

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Michelle Spagnoli

Michelle is a marketing manager at Rockerbox and previously led marketing at Eventable. Michelle loves New York City, yoga and camping.
11 Dec 2018
Conversion Tracking | 2 min read

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

29 Nov 2018
Conversion Tracking | 3 min read

Understanding Post-Click vs. Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...

22 Nov 2018
KPIs | 3 min read

How to Calculate CPA Using Different Attribution Models

In its most basic form, calculating cost per acquisition is: amount sp...

21 Nov 2018
KPIs | 2 min read

You’ve Calculated your CPAs, Now What?

By now, you understand that your attribution model determines your CPA...