---
title: "Rockerbox Retro: Our 2021 Year in Review"
description: As we look back on the past accomplishments of our customers and our team, these were the milestones that shined brightest in 2021.
---

[Blog for Marketing Attribution | Rockerbox ](https://www.rockerbox.com/blog)

# [Rockerbox Retro: Our 2021 Year in Review](https://www.rockerbox.com/blog/2021-year-in-review)

 Written by [Alyssa Jarrett](https://www.rockerbox.com/blog/author/alyssa-jarrett) | Jan 6, 2022 2:08:33 PM

It’s an understatement to say that 2021 was a hard year, and with the changing conditions of the pandemic, 2022 (aka *2020: Too Fast, Too Furious*) is already shaping up to bring its own challenges.

That’s why the Rockerbox team unplugged the last week of December—to rest, re-energize and reflect on what we achieved in 2021. Because despite the year’s hardships, we believe there is still so much to celebrate.

Today we are honored to announce [Rockerbox’s record-setting growth in 2021](https://www.prweb.com/releases/rockerbox_measures_over_1_5_billion_in_total_ad_spend_in_2021_to_enable_data_driven_marketing_at_the_worlds_leading_dtc_brands/prweb18421706.htm), including measuring over $1.5 billion in total marketing spend across our client base. As we looked back on the past accomplishments of our customers and our team, these were the milestones that shined brightest.

## Customer Growth

**Lifting Up Unicorns**

Collectively in 2021, Rockerbox clients raised over $2 billion in venture capital, including several companies that have achieved unicorn status, such as [Everlywell](https://techcrunch.com/2021/01/15/everlywell-raises-75m-from-healthquest-capital-following-its-recent-175m-series-d-round/), [Greenlight](https://techcrunch.com/2021/04/27/kids-focused-fintech-greenlight-raises-260m-in-a16z-led-series-d-nearly-doubles-valuation-to-2-3b/) and [Fundbox](https://techcrunch.com/2021/11/30/fundbox-raises-100m).

**Ringing the Bell**

Additionally, numerous Rockerbox customers went public this year, notably [On](https://www.reuters.com/business/retail-consumer/federer-backed-shoemaker-valued-over-11-bln-nyse-debut-2021-09-15/), [FIGS](https://www.latimes.com/business/story/2021-05-27/figs-scrubs-shakes-up-medical-apparel-with-ipo) and [Remitly](https://fortune.com/2021/09/23/remitly-ipo-ceo-interview-stock-price/), achieving cumulative valuations of $27 billion.

**DTC Distinctions**

Standout accolades among Rockerbox customers also included Fast Company naming [Tracksmith](https://www.fastcompany.com/brands-that-matter/2021) as one of its Brands That Matter, TIME recognizing [Rothy’s](https://time.com/collection/time100-companies/5953591/rothys/) as one of 2021’s Most Influential Companies, and [NOBULL](https://sgbonline.com/nobull-crossfit-ink-three-year-games-title-sponsor-apparel-footwear-deal/) becoming title sponsor of the CrossFit Games.

 

## Rockerbox Accolades

[A 2021 Digiday Technology Awards Winner](https://www.rockerbox.com/blog/digiday-technology-awards-winner-2021)

Rockerbox was recognized as the Best Attribution Tool in 2021’s Digiday Technology Awards, which honors the companies advancing the digital media industry by fostering tech-focused innovation.

[A G2 High Performer in Attribution Software](https://www.rockerbox.com/blog/g2-high-performer-attribution)

According to G2, the world’s leading business solutions review website, Rockerbox was named a High Performer in Attribution Software, based on high customer satisfaction and market presence, with 93% of users giving Rockerbox a 5-star rating.

[A 2021 AdExchanger Programmatic Power Player](https://www.adexchanger.com/go/power-players/)

It was an honor to be selected among hundreds of submissions on AdExchanger’s 2021 Programmatic Power Players, its definitive list of the top agencies, tech providers and strategic partners in the digital marketing industry.

 

## Product Innovations

[**Q1 2021: Rockerbox Sponsorships**](https://www.rockerbox.com/blog/sponsorships-marketing-attribution)

Rockerbox Sponsorships is the easiest way for brands to measure the impact of harder-to-track channels, such as podcasts, influencers, affiliates and other brand sponsorships. Since its launch, we’re now managing $13.8M in total sponsorship spend across all our customers.

[**Q2 2021: Data Warehousing**](https://www.rockerbox.com/blog/data-warehousing)

We leveraged a key integration with Snowflake to launch Rockerbox Data Warehousing, which increased speed to insight by making it easier and faster to get Rockerbox data into internal analytics tools and dashboards.

[**Q3 2021: Rockerbox Experiments**](https://www.rockerbox.com/blog/rockerbox-experiments)

Marketers can measure and compare experiments with their top platforms, all within Rockerbox to better understand the full scope of the marketing contributions and evaluate which tactics are driving the most effective results for their businesses.

[**Q4 2021: New Visitor Analytics**](https://www.rockerbox.com/blog/new-visitor-analytics)

Instead of having to rely on siloed vendor reports or incomplete web analytics, marketers can use New Visitor Analytics to gain exceptional visibility into the initial acquisition sources that impact the top-of-funnel.

 

## Team Recognitions

[**Sara Livingston Named a Top Woman in Marketing**](https://chiefmarketer.com/event/top-women-in-marketing-2021/)

Our Head of Customer Solutions was recognized as a finalist in “The Data Artist” category of the first-annual Top Women in Marketing Awards for her excellence in performance measurement and contributions and impact to the discipline of marketing.

[**Sameen Karim Listed as a Star to Know**](https://www.businessinsider.com/the-hottest-adtech-companies-of-2021-2021-11#rockerbox-wants-to-help-dtc-advertisers-with-privacy-challenges-14)

Our Head of Product was featured in Insider’s 2021 list of Hottest Adtech Companies as a “Star to Know” for his work on our quarterly product launches, including Rockerbox Sponsorships and New Visitor Analytics.

[**Hosted Our First-Ever Rockertreat**](https://www.rockerbox.com/blog/our-first-ever-rockertreat)

Rockerbox more than doubled its remote-first workforce in 2021, so we needed to find a way to bring the whole team together in-person. Thus, Rockertreat—our Rockerbox company retreat—was born.

 

## To 2022 and Beyond

What we've accomplished to date is truly special, and we’re so grateful to our customers, partners and each and every Rockerboxer who made it all possible. And this is just the start, of course—stay tuned for more on what to expect from Rockerbox in 2022!

[View full post](https://www.rockerbox.com/blog/2021-year-in-review)

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