---
title: 2020 DTC Holiday Advertising Benchmarks & Predictions
description: DTC Holiday Advertising Benchmarks & Key Takeaways for the 2020 Holiday season.
---

[Blog for Marketing Attribution | Rockerbox ](https://www.rockerbox.com/blog)

# [2020 DTC Holiday Advertising Benchmarks & Predictions](https://www.rockerbox.com/blog/2020-dtc-holiday-advertising-benchmarks-predictions)

 Written by [Ron Jacobson](https://www.rockerbox.com/blog/author/ron-jacobson) | Nov 16, 2020 4:28:01 PM

At Rockerbox, we have the privilege to work with hundreds of the world's top Direct-to-Consumer brands. This provides us with a unique perspective on marketing channel mix and corresponding performance.

Given BFCM/Holiday is such a critical time period for most DTC companies, we wanted to share some of the key trends in paid marketing channel performance- everything from digital to offline. This with the goal of helping other DTC companies know what to expect as they ramp up spend in November and December.

 

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[View full post](https://www.rockerbox.com/blog/2020-dtc-holiday-advertising-benchmarks-predictions)

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