Bigstock partnered with Rockerbox to launch its first Recency Marketing Prospecting campaign. They saw great results, with CPAs lowering while the campaign scaled.
  • 81%

    decrease in CPA over the course of the campaign

  • 50%

    of conversions occur within 1 hour of first impression

  • 300%

    increase in post-click conversions

Bigstock is your fast, easy-to-use marketplace for quality stock images. We offer over 25 million royalty-free photographs and illustrations from talented photographers and artists around the globe, available for almost any purpose. In 2009 BigStockPhoto was acquired by Shutterstock, the biggest subscription-based image library in the world..

The Goal

Increase Subscription Subscribers

Bigstock provides a monthly subscription service for high quality photography. Bigstock wanted to increase its already remarkable rate of growth by finding new pockets of potential customers. As a subscription service, Bigstock needed to make sure new customers make for good long term customers.

The Rockerbox Solution

Recency Marketing meets Subscription Customers

Rockerbox's Recency Marketing technology was able to determine the most relevant browsing patterns displayed by Bigstock converters prior to converting. With this data in hand, Rockerbox was able to ensure its serving to users whose recent browsing matched the most valuable existing converters.

The Results

Successfully Scaled Subscriber Conversions

Despite the added difficulty of distinguishing customers that are looking for monthly services, Rockerbox was able to substantially lower CPAs while also increasing monthly spend.

"Rockerbox has become our go to choice for acquisition marketing due to their results and technology. I've been nothing but impressed by the ease of working with their talented team"
Kevin Cooper
Director of Marketing
Bigstock at Shutterstock